Towels that give back
The Doing Our Bit Collection
#DoingOurBit isn’t just another hashtag. Well, it is, but you know what we mean.
Since March 2020, we've donated 20% of every towel sold back to the charities we love and care about. We also share a portion of our yearly profits with them, so they can continue their amazing work.
Our mission is to make the world brighter, so you’ll always find us doing our bit, hashtag or not.
Smiley X TWLOHA
We’ve teamed up with Smiley to support To Write Love On Her Arms (TWLOHA) as our official mental health charity partner.
They’ll use our support and donations to bring hope and find help to those struggling with all forms of mental illness. Let's make the day brighter for those who need it most.
Help tackle deforestation and climate change with our favourite tree-themed charity - the Rainforest Alliance!
For each of these tropical towels sold, we’ll donate a portion of the sales to their amazing, planet-saving work.
WWF - WORLD WILDLIFE FUND
In 2021, we created 2 amazing towels - Playful Panda and Curious Leopard - alongside our charity partner WWF.
Their mission is to create a world where people and wildlife can thrive together, and we’ve helped support their awesome work!
SUPPORTING THE RED CROSS
As an additional part of our charity work in 2020, we created reusable face masks from our towel material and donated 25% of the proceeds to The Red Cross*
We donated a whopping £35,000 to support their work during the global pandemic.
*Donation made to The British Red Cross when purchased from UK/EU and The American Red Cross when purchased from the US.
ONE TREE PLANTED
In 2020 we partnered with One Tree Planted - an incredible charity who focus on reforestation around the world.
The limited edition 100% recycled towel is covered in palm trees and was hite!
For every towel sold we donated 20% of sales and planted 4 trees.
A towel that looks good and does good too!
WHALE & DOLPHIN CONSERVATION
In 2019 we launched our first charity collaboration with WDC (Whale & Dolphin Conservation) which was also our first towel made from 100% recycled materials. It made a pretty big splash (pardon the pun) becoming a firm customer favourite.
For every towel sold we donated 20% straight to their incredible cause, fighting for a world where every whale and dolphin are safe and free.